Top 5 must-have baby items you might not have thought of adding to your registry

Everyone knows you should buy a cot of sorts for your baby and have some way to feed them (breast milk, or formula we don’t judge). But what about all of the baby other stuff? There are just so many gadgets and things on the market for babies these days, how do you know what to get? How much stuff do you really need? Our Doula clients often ask us to guide them to find what they need, so we have compiled a list of our top 5 must have baby items that you might not have thought of adding to your Baby shower registry.

1. A nappy bag

…but not just any nappy bag, at Life Journey Doulas we highly recommend getting a back pack nappy bag (say that 10 times fast). Not only will it mean that everyone feels comfortable using it(I’m looking at you, Jerry), but it also frees up your hands. With a tiny newborn in tow you don’t want to continually need to be swinging the satchel at your side out of the way just so you can take care of your little. It’s annoying. Trust us… go hands free.

We LOOOOVE this bag from Ree Collective . It’s reasonably priced, good quality, has all the pockets you’ll ever need, and it comes in some amazing colours!

2. A Stretchy wrap

Speaking of hands-free, every new parent should learn the benefits of a baby wearing. Having your baby snuggled up close to you has the most amazing physiological and psychological effects. Best of all though, baby wearing frees up your hands so that you can still do life at a semi-normal rate. While there are loads of options available, we’ve found that most new parents seem to master a Stretch Wrap pretty quickly.

The Noo Noo Pie Tie in grey is a classic. It matches most outfits and is made from only the best materials. Shop for one here

3. Dummy clips

Whether you are planning on giving your baby a dummy or not, these magical things are super versatile. Not only can you use Dummy clips to make sure your little’s dummy doesn’t disappear (though that’s what dummies do best), you can use them to attach toys to your pram or baby’s clothes or high chair. You can use the clip to hold a blanket shut over their car chair while they sleep. It’s also not unheard of to use a dummy clip as a hair tie, because sometimes mom brain means you forget where you left your scruchie. We would also advise getting a few of these, because like scrunchies, dummies, hair clips, Tupperware lids and socks, they have also mastered the disappearing act.

Look at the gorgeous personalised dummy clips Tiny Kreations made for Irene-Louise van Wyk’s baby girl, Kelsey

4. A sleep sack

So many of our doula clients have referred to sleep sacks as some version of a ‘sanity saver’. A baby sleep sack helps to bundle your baby up to keep them warm while they sleep, without having to figure out an intricate way to fold and tuck a blanket in. Many of them work as a swaddle too, keeping your little one’s arms tucked in so that they don’t startle themselves awake. And they come in different sizes! No more having to wrangle with a blanket that’s seven times too big for your baby, or worrying that they’ve kicked the blanket off. Sleep sacks solve a lot of new parent blanket and safe sleep anxiety. They are definitely worth investing in.

Love to Dream stock a range of stunning sleep sacks. This one is called the
Swaddle UP™ 50/50 / Transition Bag  and is the great way to transition your baby from being fully swaddling to having their arms free

5. A Doula

If you are looking to hire a birth and/or postpartum doula to support you through your birth and early parenting journey, you should definitely include their services on your Baby Shower wishlist. At Life Journey Doulas we have gift cards available, that your friends and family can purchase for you to redeem against any of our services. Gifting a doula makes a pretty unique present too.

If you have any questions or want to find out how to get your loved ones to gift you a Life Journey Doula please contact us

When your toddler gets the flu: A Survival Guide

Photo by Jordan Whitt on Unsplash

It’s Winter here in sunny South Africa, aka cold and flu season. If, like me, you have a toddler that attends school, you are well aware of the rate of snot sharing that goes on and that the likelihood of your little Squish getting sick is exponentially increased. It’s basically inevitable. It sucks.

Our little guy just put us through a double stint: he was sick for a week, then well for a week(when I got sick) then sick for a week again. It’s been exhausting to say the least. He finally went back to school today (she says praying that there’s no new bug he plans to bring home and sprinkle around), and I feel like I’ve survived a zombie apocalypse – the current state of my house, and dark circled eyes will corroborate my sentiment.

But I survived! and you can too.

Below are my top tips for how to survive when your toddler gets the flu:


Toddlers are probably the busiest creatures on the planet (they give honey bees and ants a run for their money), so what the heck do you do with a toddler when riding bikes and playing outside are off the table?

  • Keep a set of special toys that they don’t see otherwise. This is one I discovered accidentally during bout 2 of the toddler snottiness. We got a Checkers Little Shop starter set free with our grocery shop. It kept Squish entertained for hours. It was new, it was fun, and it is now strewn all over my house (apocalypse remember). I’m going to pack up the pieces, mostly because the toy is too advanced for him, but also because it will be a great one to pull out next time he’s sick. I hope there is no next time, but the inevitability is there. It sucks.
  • Our Squish decided that his new favourite indoor game was wrestling mama on the bed (he’s become adept at pinning me down and licking my face – kids are gross). But even that was too much and made him have several hacking coughing fits. Then it hit me!  A good, old-fashioned Blanket Fort! You remember what it was like making one of these as a child. Strategically placed dining chairs with several large blankets or sheets draped carefully over them. I must warn you though to go in with oodles of patience if your kiddo is 3 or younger. Ours didn’t quite get that he’s not supposed to stand up into the sheets and twirl it around his body like a maypole. I had to remake the fort approximately 1 million times, but he had such a jol. And it was fairly calm play, indoors away from the Winter chill. An overall win. Fort Building is going to stay on the list of fun things to do even when he’s not sick, and who knows, maybe someday Squish will get the idea that it’s a hideout and not an elaborate toga draping mechanism.
  • Disney classics. My son has developed a fondness for Disney’s Aladdin. He even sings along in some places (heart explodes!). Nothing beats Disney for entertaining kids. Yes, too much screen time is bad for them, bla bla bla. Besides being a great opportunity for delicious couch snuggles with my tiny human, it gave me a few minutes to prep dinner each day, but most importantly I got a few minutes alone. My sanity is crucial to my child’s survival, so Aladdin it is. Every. Day.  It’s not forever and when he’s better we’ll be back to obstacle courses and chasing each other outside.

Medicating a Terror

My child will NOT swallow any form of medication unless he’s strapped down and essentially drowned in it. He has also learnt that if he blows raspberries the medicine will fly out of his mouth and all over me in a sticky shower of disgustingness. I can’t blame him for spitting it out, they all taste horrific

Why haven’t the pharmaceutical companies turned all children’s medications into delicious gummy treats? Why do they insist on torturing parents the world over with thick syrups and grainy, ashy chewables?

The medicine wrestle/shower is not a task I wish to take on regularly, let alone every 6-8 hours as prescribed by my healthcare professional, so I am always on the hunt for tastier, easier alternatives

  • A standard in our house are A. Vogel’s Echinaforce® Echinacea drops. These babies taste like the sweat of a thousand walruses swirled together with cactus juice. Seriously, they are disgusting on their own, BUT apple juice somehow magically makes the taste almost disappear. So I loaded up all of my Squish’s  sippies with his special appletini, which also included an immune booster and some probiotics. Whether it helped or not, who knows, but at least it gave me the feeling of being proactive in helping him heal, and not once did he mouth-shower me with it. I call that a win
  • A best buy for us has been our home nebulizer. If you don’t own one of these puppies yet, get one. Our little man had Croup a couple months ago and I didn’t have anything other than saline to put in the nebulizer, after our 3 day hospital stint his pediatrician gave us a prescription for Adrenaline and a corticosteroid in case. I’m usually pretty crunchy, but those two things literally save his life and are always in our fridge. So now if we hear the cough starting we nebulise him before it gets to the serious throat-closing bark stage. But just the saline in the neb will help to ease the dry scratchiness if you don’t want to go the medicine vapour route. Our entire household has used the nebulizer over the last month, it really is worth the investment. Some also have a Nappi Code so you can probably claim it through your medical aid.


  • Accept that your already fussy eater is going to be even fussier. Seriously, my kid lived off yogurt and puffed corn for two weeks. I realise that healthy food makes a healthy body, but when you have a sore throat that feels like you’ve swallowed sandpaper and shards of glass, easy eats are the way to go. I’m also not going to wrestle and argue with him 3-6 times a day. Most of the time I was just glad that he was eating something. I kept telling myself that it won’t be forever, and soon he’ll be back to sipping his kale smoothie and wolfing down his moringa sprinkled roasted veggies. Just kidding! I have a toddler remember, I’m just crossing my fingers he’ll go back to eating noodles and nuggets with the occasional sliver of banana
  • Squish still breastfeeds, even though my nipples have begged him to stop. So we keep doing that when he’s sick. He stays hydrated and it helps him sleep. The skin to skin is really good for fevers too. So if you boob, boob on, if not, scroll on.


Paha! Do toddlers ever rest?

This is more for you, the parent. Rest when you can. Take the help when it’s offered. Raising kids is no easy feat, nevermind when they’re snot-filled and mouth-showering meds all over the place. You’re only human, a super one at that, but find the time to take a break otherwise the zombie-ness will catch you. If you’ve got no one to help you, then hire the help. It’ll be worth it. I promise.

What are some of your best tips for surviving the house-arrest that is having a sick toddler?

Pregnancy: it is the best of times, it is the worst of times

📸 Tanaka Pendeke

While it is amazing to feel those little kicks and know you’re growing a tiny human, it can be HARD work.

The nausea (and vomiting)
The never ending bathroom breaks
The heartburn
The swollen feet
The sleepless nights
The back ache
The pubic ache
The headaches
The hemorrhoids
The blotchy skin
The discharge
The stretch marks
The constipation
The sore, leaky boobs
The leg cramps
The weird cravings
The breathlessness
The Braxton Hicks
The peeing when you sneeze (or cough or laugh)

Sometimes being pregnant sucks. And while everyone else is telling you “it’ll be worth it” , your doula will listen to you and help you figure out what to do with it all. Objectively. With no judgment.

Who’s your doula?

You might never stop needing support

When do you stop needing your doula?

Today is one of those days where I feel like a terrible mother. We all have them. I won’t go into details but let’s just say that my 2 year old and I are not the best of friends at the moment, and I don’t know what to do about it.

Yes, I have friends I can talk to.

Yes, I have an amazing partner who steps in when I feel like I can’t anymore.

But all of those people have jobs to do, the kind that pay the bills.

What I really need is someone who will come when I call. Someone objective who will validate my feelings but also give me some help in finding my feet again. Someone who can take the pressure off when I need it so that I can just catch my breath, re-centre and come back with an open heart and not a heavy weight.

That person is my postpartum doula. 27 months after my son was born, and she still helps me when I need her. Life raising children doesn’t magically stop changing at some point, it is a continual state of adjustment, and sometimes we struggle to keep up. Do I need her as much as I did in the beginning? Definitely not. But to know I can reach out and have her by my side listening to my rants (and my victories) is priceless. To know she will come in and help me bring calm when all I want to do is join the chaos of a 2 year old tantrum is worth every cent. Doula support is for more than just birth and the first few weeks of having a newborn. Doula support is, and should be for life.

I’m here to tell you that life with children is not all picture perfect Instagram posts.

And that’s ok.

It’s ok to reach out for help.

It’s ok to pay someone to be the sidekick you need when your superhero self is trapped.

Get the support you need.

Hire a doula.

Because you deserve it.

If you live in Johannesburg, or Pretoria or anywhere in Gauteng, and need a bit of help getting through the day, Contact Life Journey Doulas. Not only will we help you get through it, we'll help you capture the amazing moments for you to post when you feel like your old self again

Birth and the cave

In our primal past, when a woman went into labour she would crawl into a cave to deliver her baby. Now, for a lot of our modern age technologically driven selves, the word cave conjures up images of spiders and bats and creepy noises – not exactly the adrenaline filled image you’d like to have racing through your mind when trying to squeeze a baby out.

But there are studies that show that the darkened, private, quiet and cozy space of a cave is beneficial to releasing oxytocin, melatonin and endorphins and kicking the fight or flight adrenaline to the curb. During labour we want the love hormone (oxytocin) to flow, it relaxes the body and helps labour to progress. Adrenaline on the other hand puts the body into a stress state and you can imagine that stress is not an ideal thing to be carrying around when you want a baby to exit your body.

So how can we facilitate the cave?

For one, we could let the birthing person birth in an actual cave if they want to. This might sound totally nutty to many people, but why not? If you can find a safe and fairly clean natural cave where your birth team is willing to meet you, then I say go for it! (I’ll be there like a bearsee what I did there…bears like caves)

Birth Centres are basically modern day caves, they’re usually set up to be dark, quiet and cozy, so that’s easy.

But then we get hospitals. With their stark white walls and bright fluorescent lights, dozens of staff members hustling and bustling in and out and the beeping of all the monitors and you basically have the opposite of a cave… So now what? The trick in a hospital setup is to just ask for what you want. Unless the birthing person has a medical need to be monitored continuously ask to turn the beeping monitors off. Ask to turn the lights off and request that the staff be as quiet as possible when they enter the space. People are natural followers, think of the person who walks loudly into a quiet meeting and how quickly they silence themselves. A doula will be able to help you do that for your birthing space so that any hustle-bustler will quiet themselves when they enter it. A hospital room is usually fairly small and cozy any way, and to make it a little more cave-y isn’t difficult, you can even bring somethings with you from home to make it more comfortable.

It’s fairly easy to facilitate, so let the mama bear have her quiet, private, dark and cozy cave, wherever she chooses to birth. In all honesty she’s having a baby, so this is probably one of the last times she will have peace and quiet and a moment to hear her own thoughts for a long time, so let her.

If you live in Johannesburg, Centurion, Pretoria or anywhere in Gauteng, contact Life Journey Doulas and get yourself a birth doula who will help you set up your sacred cave wherever you choose to birth… and when you need the peace and quiet of the cave after you have had the baby contact us again and we’ll get you a postpartum doula

More than just the blues

You’re a brand new mom and feeling a bit guilty. You have the most incredible little person in your life but for some reason you’re feeling down.

Maybe you had a perfect birth, and have a perfect baby. But… you feel like crap.

Maybe it wasn’t the perfect birth but you still felt pretty good with the outcome. But… now you feel like crap.

Maybe it was an awful triggering birth experience and… you feel like crap.

I’m here to let you know that no matter how your birth went, or how adorable your new little person is, when about day 3 post birth hits you’re likely going to find yourself crying into your eggs at breakfast and your heart will feel so low that it might just fall out.

Guess what! It sucks. But…it’s normal.

The mom guilt?


The egg crying?


The sobbing uncontrollably when you look at your baby’s perfect little face?


Being overwhelmed while watching Masterchef Junior?


This mama slump is commonly known as the baby blues and happens to about 70% of new moms.

70% ya’ll!

Immediately after birth you have a ton of hormones and enzymes coursing through your veins. But when they disappear a few days later, you’re left with the same you that you had before the birth but with a whole lot less sleep and a whole lot more responsibility. So of course you’re bound to hit a few lows.

It’s ok.

If it is just the baby blues it should be gone in a few days.


and this is a big BUT

…if it persists longer than a couple weeks. If you feel like you can’t get out of bed. If you’re struggling to get through ‘normal’ life stuff. You could have Post Partum Depression.

While it’s not normal, it is more common than most people realise. (10% of the 70% will end up with PPD) If you’re experiencing any of the following symptoms please speak to your health care provider about it:

  1. Your sadness or guilt feelings are all consuming – you struggle to find joy in anything and you feel like you are not good enough
  2. You have lost interest in the things you usually enjoy – sure you might not be able to take a long run like you used to, but if you no longer enjoy non-physical things (reading a book, or cooking for example) you could have Post Partum Depression
  3. You’re indecisive – struggling to make decisions because you’re too tired or because you don’t care, could be early PPD signs
  4. You’re worried you won’t be a good mom-you may find yourself doubting your abilities as a mom, and even thinking about leaving your family because you think they might be better off without you.
  5. Your sleep patterns are different – yes you have a new baby, so sleeping is much more challenging, but if you’re struggling to sleep when the baby sleeps even though you’re lying down OR you find yourself sleeping all. the. time
  6. You think about harming yourself or your baby
  7. Appetite and wight loss changes – you might have little to no appetite, or you might be eating constantly. Or maybe you’ve lost or gained a LOT of weight very quickly

There are many signs of depression and if you feel like you are not yourself lately, then there’s no harm in speaking to a professional about it. It might not be Post Partum depression, but either way you will get the help that you need and deserve

I also feel that if you do have Post Partum Depression, that I need to tell you:

  • You are not a bad mom for feeling depressed (for what it’s worth, there is literally nothing you could have done to prevent it)
  • I am proud of you for managing to do most of life even though you haven’t really felt up to doing any of it.

If you and your new baby are still alive then you deserve a freaking trophy!

Don’t forget that you birthed a baby, from your body. Do you know how strong that makes you?

And on that note, from almost nothing you grew a tiny human that now lives in the outside world. Do you realise how amazing that makes you?

Find someone you can talk to (I’m literally an email away). It’s not going to be easy, but I promise you it is going to be worth it.

Yes, this is more than just the baby blues, but you are more than just a woman now, you’re a mom.

Now get the help that you deserve.

You got this.

You really do.

What if I poop?

What if I poop during labour?

A question that every birth doula has heard. Numerous times. Usually asked in the vicinity of “should I shave?”, but we’ll save the latter for another day.

You’ve all heard that pooping during labour is TOTALLY normal.

True? Yes.

Comforting? Heck no!

I know you’re not worried about whether its normal or not, you’re worried about a team of people seeing you “do your business”

Let’s calm you all down, and give you the scoop on the poop.

Close your eyes and imagine…

Wait! Don’t do that! You won’t be able to keeping reading….

Imagine (in your mind’s eye with your eyes still open), a peaceful birth room, dimmed lighting and serene music playing. The scent of lavender fills the air.

Amazing right?

You’ve been riding the wave of every contraction and you feel like it’s time to push.

Suddenly your anxiety hits. Your heart lurches into your mouth. Your butt feels both wide open and totally stopped up.

You think you need to go to the loo.

But you don’t want a toilet baby!


What to do?

Oh no! It’s too late, you pooped!

Ground, please just swallow me whole.

But wait, it still smells like lavender and rainbows! You scan the room, no one has flinched. Maybe you didn’t poop.

But you did…

And no one cares

You see your birth team have seen (and smelt – hence the lavender) it all before. It’s no biggie to your doctor, your midwife, your nurses or your doula.

Poop on the bed? We’ll roll up the linen saver and change it without you even noticing.

Poop on the birth ball? We’ll don a pair of gloves and clean it up.

Poop in the tub? We’ll scoop it out.

Why though?

Because. It’s. Not. A. Big. Deal.

And actually it’s an important part of giving birth. Poop is a magical meadow  of beneficial biological bacteria! The kind of bacteria that you want your newborn to be coated in so that they will be healthy and strong.

Sounds gross though, that your baby might land in your poop. You’re about to deal with a whole lot of poop. Newborns can poop like it’s nobody’s business. And they’re going to poop on you at some stage, I guarantee it. So why not get the first shot in?

You will find yourself talking about poop a lot in the future, but soon the actual act of pooping will be  become a non-event  for you too(until your little does it on the toilet the first time, then you crack open the champagne- for the adults Carol, relax, I’m not advocating giving toddlers champagne. Gahd.)

I for one am a big fan of the pushing poop. For one, it means your body is pushing the way it should. For two, once the poop is out, there’s more space for the baby to come out. The more space there is, the better!

So next time you are worried about pooping in labour, think of the benefits, and know that your doula is your pooping cheerleader. And, when it happens, she will also be your private pooper scooper.

No. Big. Deal

Why you should pay your doula

Doulas are some of THE most passionate people you will ever meet. The trouble is that they are also some of the kindest people you will ever meet.

Trouble? What do you mean trouble? Being kind is a good thing!

Kindness is an amazing quality to have. Unless your kindness comes with major self-sacrifice. Too many times people believe that they should get the services of a doula for free.And too often doulas say yes because they get to live out their passion and they want to give give give.

Let me tell you why asking for Free doula services is a sh*tty thing to ask another woman to do.

For the sake of keeping it simple, let’s look at this argument from a Birth Doula Point of View. And let’s start with the numbers.

First of all, there are NUMEROUS studies that show the enormous benefits of having a doula during your labour. For one, if you have a doula at your birth you are 60% less likely to request an epidural, which means you are probably not going to have to pay an anesthetist, in South Africa, that means you will save around R5000. That’s more than what the average South African doula charges for an entire prenatal, birth and postnatal package!

Next, having a doula present shortens labour by 25%. 25%!!!!

So for example, without a doula your labour would be 20 hours, but with a doula, it would be 15hours. You would have 5 extra hours to snuggle your newborn, 5 hours less of intense physical sensations. For every hour you would have been in labour you would be saving 15 minutes if you had a doula with you. When she’s saving you time, your doula is also saving you money.

But in case you’re still not sure that it is worth investing in a doula. Let me ask you this, do you not value yourself and the journey of bringing your child into the world enough to pay for the care that you deserve? Of course you do, that’s why you stay up late at night worrying about the minutia of what life is going to be like once your little squish is born. You should know that your doula stays up late at night too, worrying about her own family, and who will take care of them when you call her excitedly telling her that your contractions have started.

That’s not my problem, if she says she’ll be at my birth then she needs to plan for that.

Calm down. She will be there, because that’s what doulas do. But you need to realise that your doula will have to pay someone for their time to watch her children while she misses those hours of their lives to help you bring your child into the world. We love what we do, but we should be compensated (just like any other professional) for giving up time with our families, for having to pay others to watch our kids, and for offering a beneficial service. Our kids miss us you know, just as yours will miss you when you go back to work. Can you imagine if they found out that we had given up time with them to go and spend time working for free? I’d prefer it if my kids saw nothing but love for them in my actions… so if I have to choose between spending time with my kids showing them how much I love them and make no money doing it, or spending time doing intense physical work while they’re looked after by someone else and make no money doing it…. I’m going to choose the former, and I’m 100% certain you would too.

Besides valuing yourself, and understanding the value that a doula will bring to your birth experience, and that doulas have families /lives too, you should also value other women enough to pay them for their expertise (their training wasn’t free). In a world where men STILL earn more than women for doing the same job, women should at the very least pay other women what they are worth. We all need to do our part to get women on the same level as men, and you can start by paying for your doula.

But not everyone can afford it.

Yes. Not everyone can afford to pay for doula support. And yes, they still deserve support. But let me tell you, I know that each and every woman on this planet has something of value to give, but she shouldn’t have to lose to share it with the world. And if she is a trained and/or experienced professional (which doulas are) then you should pay her for her services. If you find a doula that you can’t afford, she’s not the right doula for you. I see the value in every woman.  I KNOW that she has something to contribute to others.. So, ask around, you might find a doula willing to barter with you for a skill that you have that could help her in some way, but don’t offer her anything less than the equivalent of what she is worth. And don’t you dare under value yourself either. We can’t empower each other in this patriarchal world if we under value each other or ourselves.

So for crying out loud, don’t put any woman in the terrible position of having to either a) say no to doing their passion because you don’t want to pay them, or b) to say yes and having them sacrifice themselves for your benefit.

Don’t be that guy.

Don’t be sh*t.

Be lekker.

What is a doula?

The most common definition you will find of what a doula is, is “a physical and emotional support for a mother (and her partner) before, during and after childbirth.”

Bla bla  bla, boring.

A doula is so much more than that.  Lets start by noting that it has become common place(and greatly contested)  to use the term ‘doula’ outside of child birth. Many birth doulas say moving the term away from birth, dilutes the meaning and hardwork. To them I say Pthhhl. That’s like saying you’re only a waiter if you work at French restaurants. French foodies are not the only ones who need waiters to bring them delicious goods from the kitchen, just like families going through childbirth are not the only ones who need support. I am quite happy to share the term with Postpartum, Bereavement, Adoption, End-of-Life and Fertility doulas. The setting is different, but the work is the same.

A doula brings calm and a sense of safety when you are at your most vulnerable, but she is the support you need to realise you are actually at your most powerful.

She is there to quietly hold your hand, or throw motivational quotes at you. She is there to keep you calm, but awaken your spirit.

Your doula is a familiar face in the chaos

She is an objective touch point

She is knowledge

She is the handle you use to hoist yourself onto the top step

She will Nourish, Nurture, Support, Encourage and Empower you.

No matter at what stage of life you need her, your doula is there to serve you.

She is a guide and a light. As Randy Patterson of ProDoula says, “a doula instills strength and reduces fear”, and couldn’t we all use a bit of that when life’s big milestones cross our path.

The Plan

Today a good friend called me a visionary. Big word that. Visionary. But what good is a visionary without action?

You see my vision is to shake up the doula world in South Africa. To shift the status quo…a little. Doulas by their nature are kind-hearted, and in South Africa  too many are afraid to charge what they are worth. They end up doing their heartwork for free. Which is all fine and well until they can’t pay for their fuel, child care, or even put food on their table(read here why you should pay for your doula). Many of the Doulas in South Africa want to do their heart-work, but the idea of starting and running a business is much too daunting, so they either continue their day jobs and volunteer when they can, or we lose their great doula-ness forever. And that, my friends, is a great tragedy!

While it is slowly becoming a profession that people make use of, too many people in South Africa  still don’t even know what a doula is. My own friends had to ask me how to pronounce it.

Doo-lah …in case you’re one of them.

Even though you can now pronounce it, you still might not know what a doula is, and you won’t know what they do, or how beneficial they are to you. And you sure as heck won’t be willing to pay for something that you don’t know anything about.

I have a plan to change all of it though.

For the doulas.

For the people who need us.

I have a plan to make everyone see the value in what doulas in South Africa offer.

I have a plan to get all the great doulas doing their heartwork without the hardwork.

And when these two plans meet, our heartworking, hardworking doulas will be able to support so many more families through life’s big transitions, and at the same time their passion will become a profession.

Love and Light


If you’re still wondering what the frik a doula is… check out this blog post I wrote about it